I friend recently asked me what I was working on. I told her I was clearing out the old and making room for the new. She responding, “Really, you’re doing your spring cleaning in January?” I told her yes, I was turning my business upside down, shaking out all the clutter and revamping everything. Why? It’s important to keep your business fresh and inviting at all times in order to attract new clients and to keep your current clients engaged in what you have to offer. It’s a process, but it can be invigorating if you plan it out over two weeks instead of doing it in one weekend. It goes beyond simply cleaning out your filing cabinet and reorganizing your rolodex. Here are my suggestions for keeping your business relevant:
MAKE YOUR BUSINESS INCLUSIVE. What is your target market? Is it the top 1% of income earners or can any person have access to your business? If you’re seeking only wealthy people, then your client base will stay small and limited. Make it inclusive of all people, regardless of social economic status, race, gender, or marital status and your business will grow. Take a hard look at your website and ask yourself, “Am I opening my doors to everyone? How is this reflected in the images and content on my site?”
